Your directory listings act as the foundation for your local search ranking....

https://www.ready-bookmarks.win/your-local-rankings-depend-on-google-trusting-your-business-data-when-your-nap

Your directory listings act as the foundation for your local search ranking. When your NAP consistency is off or your business name is listed incorrectly across the web, Google loses trust in your data and stops showing you to new customers