Unlike generalists, ecommerce specialists know every click has to earn its...

https://www.cast-bookmarks.win/specialist-ecommerce-marketers-know-every-click-has-to-earn-its-keep-they

Unlike generalists, ecommerce specialists know every click has to earn its keep. They shape campaigns around tight margins, price-checking shoppers, reviews and delivery expectations, then improve product pages and spend based on sales—not just traffic.