Small businesses can shop off-exchange through a broker, buy a small-group plan...

https://www.apu-bookmarks.win/small-businesses-can-shop-for-coverage-through-a-licensed-broker-buy-directly

Small businesses can shop off-exchange through a broker, buy a small-group plan directly from a carrier, or consider an HRA. Before comparing premiums, check that employees’ doctors, hospitals, and prescriptions are covered by the plan.