Short brand names shine in digital gaming because they fit neatly in mobile...

https://judahsnewblogs.capitaljays.com/posts/does-lowercase-branding-make-a-short-name-look-more-casual

Short brand names shine in digital gaming because they fit neatly in mobile headers and icons, making games easy to spot and tap. They’re simpler to say and remember, too, so players can find your game fast when searching