Service retainers usually cap your margins at 30 percent. Stop just selling...

https://wiki-fusion.win/index.php/Dogfooding_Phase:_How_Long_Should_We_Use_Our_Tool_Before_Selling_It%3F

Service retainers usually cap your margins at 30 percent. Stop just selling labor and treat your agency like a lab to build your own internal tools. That shift lets you build software products that hit 70 percent margins and beyond.