Search results and AI summaries define your brand’s reality. When an old...

https://charlieeocd131.lucialpiazzale.com/why-do-old-reviews-still-hurt-us-after-we-changed-ownership

Search results and AI summaries define your brand’s reality. When an old dismissed lawsuit occupies your first page, you lose trust. Data shows that branded search results still command 374 clicks per 1,000 US searches