To get more from Google Ads, agree on goals first. Set up tracking before spend...
https://landensinsightfulperspectives.wpsuo.com/my-agency-uses-a-lot-of-jargon-how-do-i-get-clear-answers
To get more from Google Ads, agree on goals first. Set up tracking before spend grows. Check if leads are good, not just many. Test one change at a time, keep notes, and use the results to choose the next step with your agency together.