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딜로이트는 '근래에 1,500명의 미국 성인을 대상으로 오프라인 통계조사를 진행한 결과, 응답자 가운데 30% 이상이 연말 쇼핑 지출이 평소보다 늘어날 것 같다고 답했다'고 밝혀졌습니다. 이어서 '응답자 가운데 44%가 높은 인플레이션이 지출 크기에 충격을 주고 있을 것입니다고 전했다'면서 '전년 동일한 기한에 비해 인플레이션을 지목한 응답자 비율이 27%가량 불어난 수준'이라고 말했다.
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또한, 이루리 매니저는 인스타그램 ‘스토리 기능을 활용한 광고 전략도 공개했다. ▲상태표시줄의 변화로 상품의 비포•애프터 강조하기 ▲15초로 제한된 기한을 사용해 관심 야기하기 ▲이모티콘•스티커로 ‘광고스럽지‘ 않은 콘텐츠 제작하기 ▲프로필 사진 클릭 유도하기 ▲일시정지를 유도해 몰입시키기 ▲스토리를 위로 올려 상세 정보 확인하도록 유도하기 등 1가지다.
Technology PR Agency Services Helping Tech Brands Build Authority and Media Visibility in 2025 The technology industry is evolving faster than ever before. From artificial intelligence and SaaS platforms to fintech