Most SEO shops cap out at 30 percent margins because retainers only scale so...

https://www.pawn-bookmarks.win/most-seo-agencies-are-stuck-in-a-service-trap-that-keeps-margins-around-30

Most SEO shops cap out at 30 percent margins because retainers only scale so far. Treat your agency like a lab by turning your custom scripts into software to hit 70 percent margins and higher. It is the best way to finally escape the services trap.