Most people think a hybrid event means pointing a camera at a stage and hitting...

https://wiki-zine.win/index.php/Are_hybrid_events_still_worth_it_in_2026_for_B2B_conferences%3F

Most people think a hybrid event means pointing a camera at a stage and hitting record. That approach misses the point. We are looking at a $9 billion market opportunity if we treat hybrid as a dedicated growth model instead of a technical fallback