Mastering Navigational Search Intent for Local SEO Success

https://www.slideserve.com/LanverhrHarlikguux/how-following-helpful-content-guidelines-can-improve-your-local-seo-visibility

Navigational search intent focuses on users hunting for a particular business or brand. By optimizing your local SEO around this intent, you increase your chances of being the top result when customers look for your business name or location