Look, half the agencies out there are just slapping "AI" on their slide decks...

https://johnathanssplendidcolumns.cavandoragh.org/ai-seo-agency-for-hotels-who-else-besides-found

Look, half the agencies out there are just slapping "AI" on their slide decks to justify higher retainers. Most of it is fluff. But I tracked down the ones actually moving the needle in Europe this year