Live media is not just a show now. With mobile-first tools and live chat, we...

https://highstylife.com/what-is-instant-play-functionality-and-why-do-platforms-push-it/

Live media is not just a show now. With mobile-first tools and live chat, we see new, shared hubs. We look at how this aids personalization, helping pros rethink how to engage fans who want a key role in live content