In a digital-first world, your reputation acts as your first sales rep....

https://chanceanfi100.image-perth.org/how-do-i-build-independent-validation-beyond-our-own-marketing-claims

In a digital-first world, your reputation acts as your first sales rep. Procurement teams no longer wait for a cold call to learn about you. They head straight to G2 or LinkedIn to see if your product actually works as promised