Ecommerce marketing works better as a connected system than a stack of separate...

https://www.blaze-bookmarks.win/ecommerce-growth-gets-harder-when-ads-email-offers-and-retention-work-in

Ecommerce marketing works better as a connected system than a stack of separate campaigns. This article shows how to link acquisition, conversion, and retention—and track whether changes improve CAC, conversion rate, and repeat purchases