Dark data is the info companies collect but don't use—about 55% of it just sits...

https://noon-wiki.win/index.php/What_Does_%22Filter_Out_70%25_of_Data_Noise%22_Mean_in_AI_Ingestion%3F

Dark data is the info companies collect but don't use—about 55% of it just sits there. This inactive data not only wastes money (think millions) but also creates risks and clutters AI projects with noise