Changing your SaaS pricing can boost revenue but often lowers conversion rates....

https://rapid-wiki.win/index.php/How_to_Write_a_Pricing_Postmortem_After_a_Failed_Price_Test

Changing your SaaS pricing can boost revenue but often lowers conversion rates. In this article, we explore a real case where a 31% drop in conversions coincided with a 22% lift in overall revenue