1. Totally agree with the point about reducing form fields on checkout pages. We ran an A/B test cutting our form from 7 fields to 4 and saw a 12% lift in completed purchases. It’s crazy how small changes make big differences in conversion rates!

https://www.4shared.com/s/fI97Hak33ku

1. Totally agree with the point about reducing form fields on checkout pages. We ran an A/B test cutting our form from 7 fields to 4 and saw a 12% lift in completed purchases. It’s crazy how small changes make big differences in conversion rates! 2